August 2023 - December 2023

This was the final project for the class PACK.152, Packaging Design II. The goal of this project was to integrates the use of both ArtiosCAD and Illustrator parts of the class to create a folding carton with graphics for an imaginary product. I created a brand for the product which will be the theme for the graphics in both the carton and the product itself.

Some of the requitements for the final deliverable were a consistent brand identity that must be designed in full color utilizing CMYK, catch phrase to help market the product, text on the packaging including the weight of the product, ingredients and caution statement, the name of the company and contact information, and UPC.

Links to the final package and all related graphics and information can be found here!

I decided my product based on the size of the item we were given, which I felt resembled a perfume roller. My design inspiration came from the Sanrio character, Rilakkuma, a small brown bear with a very cute and simple design. I felt that the aesthetic that Sanrio uses would be perfect for a flowery, spring, perfume, so I incorporated pastel colors such as blue, pink, and yellow, to compliment the warm brown of Rilakkuma.

I have found that in the past, my design work tends to be more busy, so I challenged myself to make this package very simple and have the most visually captivating part of the box to be the window cut out to see the product inside, designing it in the shape of bear ears that flow into a body design around the box.

This project was completed using ArtiosCAD, Adobe Photoshop, and Illustrator.